The announcement also must be scary for the distribution network of the company because it implies that they will be going direct, which means cutting out the dealers in many areas. But this is a clear signal that the Germans will be calling the shots now at DMG MORI USA, which though not surprising, probably makes the folks at Mazak, Doosan, Haas and Okuma feel pretty good, because service has been the Achilles heel of DMG in America, and weakening service for Mori Seiki has harmed its reputation recently. He is a high powered young guy and may well be the next head of DMG MORI. Schmidt to the rescue, and Mark Mohr is headed to a cow town to run a factory. But from what I hear on the street the merger has not worked well, at least not here. Meanwhile, Mori was looking for assistance in Europe, which was the genesis of the deal. They sent a new general manager every couple of years to the Chicago office, but it didn’t help.
they could not get traction before the merger. by building on Mori’s reputation.ĭMG makes wonderful machines and they are strong all over the world, but in the U.S.
The unannounced rationale for the deal three years ago was to improve the service and reputation of the German machine tool builder in the U.S. What does this announcement really mean? Maybe it means that the DMG MORI people in Germany have awakened to the mess they have in America with the pseudo takeover of Mori Seiki here. They are going to dramatically expand the number of direct sales and service offices in the U.S. Thorsten Schmidt from the corporate office in Germany to run the U.S. It is a nice college town in Middle-of-Nowhere, California. Davis, California is not exactly Siberia. Mohr had replaced Thomas Dillon in 2012 to much fanfare, as head of the merged DMG MORI USA operation. Mark Mohr, the President of the combined American operation, is being sent to Davis, California, to run the DMG MORI USA manufacturing plant. The DMG/Mori Seiki combo, which was announced in 2012 around IMTS, is making some major changes. It was a pretty juicy piece of news, if you could read between the lines. It came on Friday after 5pm, which is the time PR firms send stuff that they don’t really want you to read. It was the kind of PR blurb that arrives 40 times a day, making some inane announcement that everybody ignores. Thorsten Schmidt will be taking over DMG MORI AMERICA.
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